Broker's Playbook - Good For Real Estate



105. Mike Hurrell, MaxSave Real Estate Service

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MaxSave Real Estate Service
Prince George, BC

What Mike Hurrell has been doing for his clients – discounting his commissions, forgoing assistants and doing everything himself – shouldn’t be working. But Hurrell is one of the busiest, most trusted Realtors in the Prince George region.

“I don’t hire out my marketing and do everything from pictures to ad placements myself,” he says. “The consumer is tired of the same old crap produced by companies and sold to agents.”

Hurrell describes himself as “a redneck working in a redneck market,” which gives him the edge of relatability with his clients. “I don’t wear a suit,” he says. “I prefer selling a house in coveralls and rubber boots.”