Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Ajay Shah

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Ajay Shah
Toronto

Success in real estate, according to Ajay Shah, all boils down to promotion. He promotes his brokerage – HomeLife Miracle Realty – which has helped it add more than 850 agents since 2002; he promotes his agents, which helped them do almost 25% more business in 2014 than they year prior; and he encourages his sales reps to promote themselves at every chance they get. “It’s just promoting yourself,” Shah says. “It’s simple. If you want to be successful: promote, promote, promote.”