Broker's Playbook - Good For Real Estate

Addressing Client Concerns About Inflation and Market Volatility

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Although Canadian inflation appears to be moderating compared to the sharp spikes seen in 2022 and 2023, it remains elevated compared to historical averages, creating ongoing financial pressures for many clients. For buyers, inflation in all areas of life can erode purchasing power, making it harder to afford homes as both property prices and living […]

Canada’s Significant Mortgage Reforms: What Real Estate Professionals Need to Know

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On September 16, 2024, the Canadian government introduced groundbreaking mortgage reforms aimed at addressing housing affordability and accessibility. These changes, effective as of August 1, 2024, offer new opportunities and challenges for industry experts, reshaping how properties can be financed; real estate professionals need to be familiar with these changes, so they can advise clients […]

How Real Estate Professionals Can Leverage Property Management Insights to Guide Multi-Family Property Investment Clients

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Real estate professionals have a pivotal role in helping clients succeed in multi-family investments by leveraging their knowledge of property management. Effective management is crucial for maximizing returns and ensuring long-term success with multi-family properties. By using learnings from property management best practices, you can provide concrete, value-added services to investor clients. Tailoring Property Recommendations […]

The Power of Community in Real Estate: Why Networking Matters

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Having connections and a community around to support you is so important in real estate. While expertise and hard work are obviously important, the connections you build and the ideas you exchange within a community of like-minded professionals can boost your career in many ways.  Networking in Real Estate: a Critical Aspect of the Job […]

The Role of Real Estate Professionals in Guiding Clients on Investment Property Management

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Real estate professionals can offer a valuable service in guiding investor clients on investment property management. For these clients, effective property management is key to maximizing returns and ensuring long-term success. Even if a real estate agent isn’t part of a realty business that offers property management services, there are ways to provide needed support. […]

The Importance of Setting Goals and Strategic Planning for Real Estate Professionals

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For a busy real estate professional, finding time for goal setting and planning can feel challenging amidst the demands of clients, showings, transactions, and other daily tasks. However, despite the hectic pace, it is a valuable process that provides clarity, focus, and direction. By dedicating time to set goals and plan strategically, you ensure your […]

Finding and Managing Leads

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A steady flow of leads is clearly a goal for real estate professionals, but effective management of these leads is necessary to increase the likelihood of conversions. This requires a strategic approach, combining technology, marketing, and interpersonal skills.  The Lead Funnel The lead funnel is a concept that illustrates the stages a lead goes through […]

How to Market Furnished Executive Rentals to Corporate Clients

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Marketing furnished executive rentals to corporate clients requires a strategic approach. Real estate professionals should make sure to highlight the unique value these properties offer. Corporate clients are often looking for turnkey solutions that provide comfort, convenience, and a professional environment for their employees. Understanding the specific needs of these clients and how to best […]

Mastering Negotiation: Overcoming Challenges for Real Estate Professionals

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Negotiation is at the heart of real estate transactions. Whether you’re closing a deal on a residential property or securing a commercial lease, the outcome hinges significantly on your negotiation skills. For both seasoned professionals and newcomers alike, mastering this art is crucial. Yet, many face challenges that can lead to suboptimal results if not […]

Strategic Systems for Sustainable Growth: Scalable Operations and Effective Change Management

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Scaling a realty business – just like any other business – successfully requires more than just a deep understanding of the market—it demands a structured approach to operations. Optimized systems and carefully implemented policies can drive growth in real estate; this includes sophisticated CRM systems, streamlined onboarding processes, effective change management, and other measures. Seeking […]