Broker’s Playbook and Royal LePage® are collaborating on an exciting new initiative which promises to help real estate professionals grow their careers. As part of the collaboration, a comprehensive training program under the RLP InvestorsEdge™ banner has been released exclusively for Royal LePage sales professionals who are looking to deepen their knowledge of and expand their services into investment real estate, in order to gain a competitive advantage in a rapidly evolving market.
A New Era of Professional Development
This collaboration represents a significant opportunity for real estate professionals to refine their expertise and elevate their service offering. From navigating the intricacies of legal and regulatory compliance to delivering continuous support throughout the investment lifecycle, this training ensures real estate professionals are well-prepared to guide their clients at every stage.
Those who complete the training will be able to build a more diverse, resilient and profitable business that is more resistant to the ebbs and flows of the residential real estate market, and
grow their existing client database by appealing to the growing investor segment.
Specialized Training Curriculum
The collaboration has led to the development of a curriculum that equips real estate professionals with the deep market insights, sophisticated property evaluation techniques, and advanced negotiation skills they need to succeed in this market. It also offers the technical knowledge necessary to guide clients through residential real estate investment transactions.
It will help real estate professionals learn to customize services for every investor’s unique goals. This includes how to assess factors such as property condition, rental income potential, and competitive market conditions.
Advanced Marketing and Listing
Real estate professionals will also discover strategies for securing early access to premium listings and master advanced marketing techniques, from high-quality video tours to targeted social media outreach, that maximize property exposure and value.
Broader Goal of the Collaboration
The broader goal of this partnership is to create a robust community of real estate professionals who are not only experts in the residential market but also possess the specialized skills required for real estate investing. It is a win-win for both investors and real estate professionals, and it helps contribute to the positive public impression of the real estate industry.
Expanding Professional Horizons
For real estate professionals seeking to further their careers, the RLP InvestorsEdge™ Masterclass Series is now available. It provides access to a new community – a gateway to continuous learning, networking, and the expertise needed to excel in today’s competitive market.
Visit the dedicated investment portal for more details on this groundbreaking initiative and to enroll in the RLP InvestorsEdge™ Masterclass Series. Take the next step in your professional journey and join a community of forward-thinking agents committed to excellence.
Anne-Elise C. Allegritti manages the national Communications and Public Relations strategy for Royal LePage. She and her team create relevant and easily digestible data-driven content about Canada’s national and regional housing markets, including invaluable insights from experts in the Company’s vast network. Before joining Royal LePage in 2020, she studied broadcast journalism and worked in both the public and non-profit sectors.
