Previously, Realtor.ca, Canada’s largest multiple listings service platform, operated as a not-for-profit organization owned by the Canadian Real Estate Association (CREA). However, on October 23, 2024, the Canadian Real Estate Association (CREA) members voted at a Special General Meeting to transition REALTOR.ca, Canada’s leading real estate platform, into a wholly owned taxable subsidiary of CREA. This decision creates a transformative moment for the platform, with a move that is aimed at ensuring long-term growth and financial sustainability.
The purpose of the change is to allow the platform to act on a for-profit basis.
While consumers will not experience immediate changes, the move sets REALTOR.ca on a path for future innovation and expansion. As a taxable entity, REALTOR.ca will now be able to explore revenue streams that were previously unavailable under CREA’s not-for-profit structure. This structural shift is aimed at enhancing the platform’s ability to serve both REALTORS® and consumers in an evolving real estate landscape.
The decision reflects a forward-looking strategy that aligns with the needs of REALTORS® and consumers, reaffirming REALTOR.ca’s core mission of delivering value while ensuring its future viability. CREA emphasized that REALTOR.ca will remain 100% owned by REALTORS® through their membership, safeguarding its focus on the industry’s professionals and the communities they serve.
REALTOR.ca has been a trusted resource in Canadian real estate for nearly three decades, holding a 50% market share based on web and mobile traffic. With this transition, CREA is confident that the platform is well-positioned to continue meeting the expectations of property owners, buyers, sellers, and renters across Canada.
Details regarding the potential revenue opportunities have yet to be disclosed.
