Real estate clients often come in with very specific requests—but those details might only be part of the story. Instead of simply accepting a list of features at face value, the key is to dig deeper and discover the underlying needs driving those requests. Once you understand the true priorities, you can offer creative alternatives that deliver the same benefits, often at a better price or with added value. Here are some strategies and examples to help you provide clients with what they really want or need, when their initial ask seems too narrow or unrealistic.
Rethinking Size and Layout Demands
Sometimes buyers request larger homes or open-concept layouts, but they may find the cost of a larger property beyond their budget or discover that the openness of the layout feels overwhelming and ‘busy’. They may instead be actually seeking the airiness of natural light or a versatile space that works for both entertaining and quiet evenings. By probing further and asking about how they plan to use the space, and how they envision their ideal new home, you might discover that a home with large windows or convertible rooms can offer the same benefits without forcing them into a one-size-fits-all solution.
Reevaluating Must-Have Features
Many clients often insist on specific features, such as a large backyard, a pool, or a set number of rooms. However, these elements can sometimes drive up the price or limit available choices. Instead of immediately dismissing their requests, it’s important to uncover the underlying need behind their requests.
For example, if a client desires a pool because they want to enjoy regular leisure or exercise, you could suggest a home that is within walking distance of a recreational center with a pool. Similarly, if a large backyard is a must-have for enjoying the outdoors, look for properties that offer easy access to extensive public green spaces or parks just a short distance away. In cases where the number of rooms is a concern, homes with customizable spaces can offer a cost-effective solution. A spacious living area can be divided with a sliding door or partition to create an additional room when needed, thus providing the flexibility to adapt the space according to their lifestyle, all without the premium price tag of a larger, fixed layout.
Focusing on Long-Term Goals
Clients often latch onto details like a specific floor plan or a trendy design because they believe it’s the key to their dream home. But if you ask about their long-term vision to find out where they expect themselves to be in five or ten years, or beyond, you might find that what they need is something that grows with them. For instance, a slightly smaller home, with a larger lot and in a rapidly appreciating area, might offer better long-term value than a larger property in a saturated market. Considering their future plans, whether for family expansion or creating a secondary suite for rental income, can lead to properties that better align with their long-term goals.
Customizing Alternatives Based on Practical Considerations
Some clients have strict criteria regarding a home’s age, style, or condition, such as only wanting a newly built house, which can significantly narrow their options. Instead of shutting down the conversation, ask them what aspects of a new home are absolutely essential. Is it the modern appliances, open floor plan, or energy efficiency? This discussion might reveal that a well-renovated older home or a property in an area undergoing revitalization could offer the same benefits at a more attractive price point. This approach helps broaden the client’s perspective while still addressing the features that matter most to them.
Addressing the Specific Neighbourhood Request
A client might say they want a home in a particular neighbourhood. However, sometimes, it is often not about the neighbourhood itself, but what it represents or offers, and could simply be the only neighbourhood they are aware of that offers what they are looking for. They could be drawn to that area because of excellent schools, nearby parks and green spaces, or a lively community spirit. If you learn which benefits they are looking for, you can find other neighbourhoods and newer developments that offer similar perks, expanding their options to include areas they may not have considered. For example, if [Neighborhood A] is out of reach, propose [Neighborhood B] or [C]—areas known for similar amenities, with growing reputations for quality and community. This approach widens the client’s perspective while still meeting their fundamental desires.
Understanding Lifestyle Preferences
At times, a client might list features that seem superficial or random. In reality, these reflect a deeper lifestyle aspiration. Find out what each of these items means to them in their day-to-day life. This can lead to identifiable trends, such as whether they seek security or ease of upkeep. With that insight, you can propose homes that address the underlying needs.
Real estate isn’t just about ticking off a list of features; it’s about uncovering the full story behind what your clients truly need. This enables you to offer creative alternatives that still deliver on what truly matters.
