Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Ed Dale Team

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Team leader: EdDale Jr.

Winnipeg, MB

The Ed Dale Team has been the number-one Re/Max team in Manitoba for the last two years. Team leader Ed Dale Jr. attributes this accomplishment to the combination of a targeted approach (the team specializes in Winnipeg’s south side) and marketing savvy. “For every home we list, we do a professional video tour that I am personally in that’s shot in 4K,” Dale says. “We average between 8,000 and 10,000 views weekly on each listing video."

Modern strategies aside, Dale says he’s proud of his team’s heritage: His father has been selling real estate for more than 40 years and has been in the top 1% of local agents since 1977.