Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Elliot Wilton, Royal LePage Peifer Realty

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“Word of mouth will make or break a business in my area,” says Royal LePage’s Elliot Wilton, “so my approach with clients is to display my skills, knowledge and professional abilities in an easygoing and friendly manner.” Wilton is clearly leaving an impression on those clients: in 2018 he received both Royal LePage’s National Chairman’s Club honors and its Diamond award, which he took home for the sixth consecutive year.

Working a market like Chatham’s has taught Wilton to remain cognizant of locals’ expectations. He realized long ago that no one in the area is expecting a cartoon version of a slick big city agent to pull up to their home in a Jag. “I dress business casual and drive a pickup,” he says. “Tailoring one's approach to the client is something I consider paramount to success.”