Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Eric Fitzgerald, Royal LePage Peifer Realty

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Chatham, Ontario, may not be on most people’s radars, but that hasn’t prevented home buyers from flocking to it. And as the small community struggles with big city inventory problems, agents like Eric Fitzgerald are forced to shepherd clients through a new reality. 

“One of the biggest challenges we face is emotions,” Fitzgerald says. “There is a lack of inventory so buyers are faced with the stress and uncertainty of multiple offers. My role is to provide emotional stability to ensure we make good decisions.”

Fitzgerald says he chalks his success up to “desire, belief and expectation”, a process of mapping out desired incomes that helped him sell his way into Royal LePage’s top 1% in 2018.