Broker's Playbook - Good For Real Estate



Find Your Why

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Find your Why


As stated by the great OG Mandino in his most well-known scroll, “Today I and all of you begin a new life. Today.” And hopefully, by now, you have taken some time to reflect on your purpose. Why? We will be discussing this topic in great detail. How can you get to that point of self-awareness? What questions do you need to ask yourself? This is important because it directly relates to your success in sales. You are an agent. You are a broker. You are a salesperson. You are a consultant to your clients. Your work matters. But why are you doing it? Is it for the money? Is it for the fame? Is it to make a difference? At the end of the night, when your head hits that pillow, do you feel fulfilled? Are you happy with your day’s work? Is it everything you wanted it to be? I can tell you from experience, I have questioned my career choice hundreds of times. 


Finding Your Why

In order to find true fulfillment in your work, you need to be aware of your personal why. You have to find your why! Why are you doing what you’re doing? Simon Sinek says, “People don’t buy what you do; they buy why you do it.” And he’s absolutely right. It’s not about what you’re selling; it’s about why you’re selling it. It’s not about the product or service; it’s about the difference that product or service makes in people’s lives. Once you figure out your why, the how becomes so much easier. 


For example, let’s say you’re trying to lose weight. The how is relatively simple: eat less and exercise more. But the why is much more complicated. Why do you want to lose weight? Is it because you want to be healthier? Is it because you want to look better? Is it because you want to feel better? The answer to that question will determine how successful you are in achieving your goal. 


The same is true for finding success in sales. Once you figure out your why everything else falls into place. So ask yourself: Why am I in sales? Why am I working with clients? Why am I trying to close this deal? If your answer is anything other than “to make a difference,” then chances are you’re not going to be very successful. 


The Greatest Habits 

In order for any change to last, it has to become a habit. And as we all know, developing new habits is not easy—it takes time and effort and discipline. But if you want to find true fulfillment in your work, then it’s worth the effort. Here are three tips for developing habits that stick: 

Start small: Don’t try to change everything at once; focus on one thing at a time and build from there 

Set realistic goals: If your goals are too lofty, then chances are they’re not going to happen; set small goals that are achievable so that you can stay motivated 

Find a support system: When trying to develop new habits, it helps immensely to have someone in your corner cheering you on; whether that’s a friend, family member, colleague, or coach, find someone who will support and encourage you throughout the process 


True success comes from finding our personal why and building great habits around that reason. It sounds simple enough but if we don’t take the time for self-reflection, we’ll never get there. busy schedules make this difficult but if we commit just 30 minutes each day for personal development, we will be amazed by how much progress we can make in just a month. Now go out there find your why and change your world!

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