THE HAMRE REAL ESTATE TEAM
Greg and Steve Hamre
Ottawa, ON
Greg and Steve Hamre, carrying on the family business started by their mother Shirley 36 years ago, have spent the last two decades in RE/MAX’s top 100. “This is our last career,” says Greg Hamre. “This is not a hobby for us.”
While referrals and repeat business play a significant part in the Hamres success, it is their mastery of video that stands out. The Hamres were using video in 2009, years before it became all the rage in the industry. Hamre says the key to a video’s success, in both sales and Google terms, is to make it unique. “A lot of people tell you they do video, and it’s a slide show with elevator music.” To ensure buyers – and their agents – know exactly what they’re buying, Hamre’s videos are detailed, descriptive and of impeccable visual quality. Adding commentary adds to the video’s uniqueness, improving its Google ranking and putting it in front of a larger audience. “That’s what you need,” says Hamre. “Eyeballs.”
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