How to sell houses stigmatized by murder, suicide

Table of Contents

Selling a home that was once the scene of a gruesome murder, or even a suicide, is no simple task for sales agents. But buyers are often reticent for cultural reasons, and given the right area—and the right mix of people—selling that stigmatized property could be a breeze.

Shawn Zigelstein, a Royal LePage Your Community Realty sales agent, sold a Scarborough house five years ago that was once a murder scene, and that he expected it to be a tough sell. It was anything but.

“We had multiple offers on it,” he said. “Most people didn’t care. We were in an area where buyers were coming from different areas, and were of different ethnicities. Depending on their beliefs and ethnicities, some people will or won’t put offers in. Even with a natural cause of death, some people will not put an offer in.

Zigelstein added that, sometimes, the passage of time assuages buyers’ discomfort.

“It was a number of years since the murder—probably around several years prior to. So I don’t think they had an issue with it at all,” he said of the Scarborough house he’d sold.

Zigelstein has also sold two homes marred by suicide. But, again, he says people have different attitudes towards death.

In Ontario, sales agents are not legally required to disclose murders, suicides or misadventure—an accidental death, like drowning in a swimming pool—however, the Real Estate Council of Ontario does require agents to divulge what they know. Moreover, non-disclosures in the digital age could mean a headache down the road.

“In today’s world with the internet, if anything is covered in the media, it wouldn’t be very bright to try to avoid disclosure because they could turn around and get you in the future,” said Ryan Roberts, a broker with Bosley Real Estate.

More often than not, murder houses are tough sells. As an example, Roberts noted the infamous Paul Bernardo house, which, no matter what anybody tried, wouldn’t sell.

“There was a case years ago with the Bernardo house, and they had a hard time selling that property for years and years and years,” he said. “They tore it down, built it up and changed the street address, and it still wouldn’t sell.”

However, Roberts also noted that the house received immense media coverage, and that likely dissuaded buyers for whom the house’s infamy wouldn’t have been problematic.

“There are just so many factors, but, ultimately, the biggest factor is what the buyer perceives the value to be,” he said. “And they may not care. They may not care that there was a murder or suicide at one point. Stigma is in the eye of the beholder.”


Related stories: