Broker's Playbook - Good For Real Estate



Jessie Yerxa, EXIT Realty Advantage

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Fredericton, NB
Age: 31

Selling in a less-than-glamourous market like Fredericton, Jessie Yerxa has learned the power of authenticity. “I connect with potential clients through social media by showcasing real-life occurrences in the real estate business and by posting relatable content,” she says. “Doing this creates a following of authentic potential clients and creates a sphere of influence for referrals.”

In addition to providing her clients with top-level technology and service, Yerxa also created and trademarked an initiative called Pawsitive Property, through which she donates $100 to a local animal shelter for every home she lists and sells.