Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Loretta Phinney – Loretta Phinney Real Estate Services Loretta Phinney Brokerage

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Mississauga, ON

If you sell real estate in the GTA, you know who Loretta Phinney is: the leader of the only Royal LePage sales team to finish in the company’s top five for 24 years in a row; the leader of the company’s number one sales team a mind-boggling eight times; a true industry leader who has spent over 30 years collecting awards and making clients’ dreams come true.

Before becoming the grande dame of Toronto real estate, Phinney was a young agent sponging up advice from other successful women, learning the importance of honesty, organization and maintaining physical and mental fitness. She also learned the keys to success. “In real estate, you need to have three things,” she says, “a talent for the job, love for what you're doing and work ethic. If you don't have all three, real estate will be a difficult job.”