Broker's Playbook - Good For Real Estate



New construction projects in Canada now available through Zillow

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Zillow is introducing listings for new home construction in Canada, with industry leader Brookfield Residential being the pioneer builder to have its projects featured in the online platform.

“With the inclusion of new construction listings on Zillow in Canada, we’ll provide an even more comprehensive home shopping experience for our growing audience of Canadian consumers,” chief industry development officer Errol Samuelson said.

Brookfield has joined the more than 250 Canadian brokerages and franchisors that have inked agreements with the real estate portal.

“Buying a home, new or resale is one of the most important decisions in someone’s life and by adding our listings to Zillow, we think this helps ensure consumers can make an informed decision based on availability, pricing and many other factors,” Brookfield Residential VP of sales and marketing Marc Thibault stated.

“Zillow Group is excited about the opportunity for Canadian builders to tap into Zillow's audience of home shoppers,” Zillow VP of new construction Lucy Wohltman added. “Brookfield Residential has long been a strong partner in the U.S. and it is great to have them help lead the way with us in providing a comprehensive home shopping experience for Canadian consumers.”

At present, Zillow enjoys more than 194 million visits monthly from hopeful home buyers. The company has expressed optimism that this volume will continue to grow as Zillow further expands its Canadian offerings.