Broker's Playbook - Good For Real Estate

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Pamela Alexander, RE/MAX Integra

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RE/MAX Integra
Toronto, ON

Pamela Alexander is one of the most powerful women in Canadian real estate. As CEO and managing director of RE/MAX Integra, Alexander oversees RE/MAX’s largest sub-franchisor and a third of the company’s worldwide workforce.

Before taking on her first leadership role as regional director for RE/MAX Ontario–Atlantic Canada in 1995, Alexander had a long run as one of the company’s top brokers. She opened the first RE/MAX franchise in eastern Canada in 1980. Over the course of 15 years, she built RE/MAX Professionals into a three-office, 250-agent juggernaut and earned the company’s awards for Top Transaction and Broker Owner of the Year for Multiple Offices. Alexander’s emphasis on professionalism and training have benefited agents and consumers alike and have helped make RE/MAX one of Canada’s most recognizable brands.