Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Rushdi Rauf -Century 21 Innovative Realty

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Toronto, ON
Age: 26

“The days of the real estate business being simply about showing homes and putting up signs is long gone,” says Century 21’s Rushdi Rauf. “The business requires individuality and character that stands strong.”

It shouldn’t come as a shock, then, that Rauf sees the overcrowding of the GTA market – and the willingness of many of the city’s 50,000 Realtors to discount their services – as damaging to the industry. “To be a Realtor in one of North America’s most active and competitive markets, one must have the right accountability and mindset,” he says. Next up on Rauf’s list of goals: establishing his own team or brokerage.