Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Scott Benson, Sutton Group Quantum

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With the number of agents competing in the Oakville/Burlington stretch of the GTA, Scott Benson knows that survival means going the extra mile for clients. “We cater to a client demand for big marketing dollars, he says. “I would assume that we have the largest marketing budget of any real estate team in Oakville and Burlington. This provides our clients with the confidence that their house will be seen across most platforms.”

Benson says his personal highlight from 2018 was helping a family of Syrian refugees find stability in the form of an affordable home in Burlington. But the market’s growing cosmopolitan character is posing a linguistic challenge to some brokerages. “I don’t speak Mandarin or Arabic, but these clients require agents who can communicate with them so we are very aggressively seeking realtors that have these qualifications.