Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Shannon Stone, Re/Max Kelowna – Stone Sisters Group

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Kelowna, BC

Kelowna’s market was a different beast in 2019, brimming with listings and anxious sellers. How did Shannon Stone handle it? “We embraced it!” she says. “The administrative staff grew, we created new systems to ensure communication was more frequent and consistent, and we became more innovative with our marketing strategies’ targets.”

The changes have paid off handsomely for Stone, who now runs of one of Re/Max’s most exciting boutique brokerages alongside her sister, Tamara. “It’s easy to get caught up in the day-to-day,” she says. “But in an industry that is ever-changing, you need to remain optimistic and eager at all times.”