Broker's Playbook - Good For Real Estate



Shannon Unger

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Shannon Unger
North Bay, Ont.

Shannon Unger is excited about real estate, and she wants you to be excited about it, too. It’s that attitude that led her to acquire the Re/Max Legend brokerage in North Bay, Ont., in 2014, and completely turn it around, adding 10% more sales reps in just six months. She also leased a new office space, formed the basis for a new tech-savvy team of agents and is encouraging teamwork among every agent in the office. “I came in blinded by the light of enthusiasm,” she says. “I think it’s top down, so when they see the broker doing it, it’s easier for them to adopt [that attitude].”