Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

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Shawna Trudeau, RE/MAX Hallmark First Group Realty

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Tweed, ON
Age: 34

Working a small market hasn’t prevented Shawna Trudeau from putting up big numbers. She’s already taken home RE/ MAX’s Hall of Fame and Platinum Club awards, the latter of which she aims to win every year from now on.

Succeeding in a small market depends heavily on positive word of mouth, something Trudeau is well aware of. “If they trust the name and service, that’s where I’ve succeeded,” she says, adding that success hinges on parlaying a positive reputation into a strong brand. “A brand is a strategy. Keep your name out there as much as you can – advertising, signage, whatever you can do – so you’re not forgotten.”