Broker's Playbook - Good For Real Estate



The Importance of Creating Content

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The Importance of Creating Content


In today’s business landscape, creating content is more important than ever before. Whether it’s audio, video, or written, content is king. And yet, so many businesses don’t create content because they’re afraid of being imperfect.  Just like the Broker’s Playbook Podcast! It was never perfect, and it will continue to be imperfect!  But, we work diligently when creating content to ensure that you find value in what we do each and every day!

Here’s why worrying about if your content is perfect is wrong —and why you should start creating content today.


Kaizen and Perfectionism

I am a big believer in kaizen—the philosophy of never-ending improvement. I think it’s important to always be moving forward and improving upon what you’ve already done. That’s how progress is made. And yet, so many people get stuck because they’re trying to achieve perfection. They think that if they can just make the perfect plan, everything will fall into place. But here’s the thing: perfection doesn’t exist. There’s no such thing as the perfect plan because perfection itself is an impossibility. 


The whole point of humanity is forward progress. We’re constantly evolving and growing as a species. And in business, it’s no different. The biggest thing that I see today is the need to create content—audio, video, or written. Unfortunately, 99% of our industry peers will not create content because they’re so highly critical of their own selves. They think that their work has to be perfect before it’s good enough to share with the world. 


Creating Content Is Important

But here’s the thing: no one’s work is ever going to be perfect. There will always be someone who can do it better than you—that’s just a fact of life. So instead of getting bogged down in perfectionism, start creating content today! It’s the best way to get your message out there and start connecting with your audience on a deeper level. Trust me, your work doesn’t have to be perfect to be valuable—perfection is overrated anyway. 


If you’re not creating content regularly for your business, now is the time to start! Content creation is more important than ever before, and yet so many businesses don’t do it because they’re fixated on perfectionism. Don’t let that be you! Everything you create doesn’t have to be perfect—in fact, perfectionism is overrated. Instead, focus on creating quality content that will resonate with your audience and help you achieve your business goals. 


Looking to do more when creating content? Check out our Partners at FTGU Media for amazing options, guidance, and packages to kick-start your business’s foray into creating content!