A special one-day event on February 2nd will provide real estate professionals with an exclusive opportunity to introduce their clients to The Platform, a premium residential development in Kitchener-Waterloo. This one-day event offers professionals a unique chance to provide added value to clients through special incentives and discounts available only to Broker’s Playbook / Playbook Media readers and subscribers. In addition to these benefits, which will not be available to the general public, attendees can gain valuable insights into how The Platform is poised to impact the local market, offering benefits to professionals and clients alike.
A free lunch and educational session, led by industry experts, on current market trends and building wealth through real estate is also included, making this a must-attend event.
This will be the first of several events in the 2025 Investor Series hosted by Playbook Media. It kicks off an exciting lineup being offered exclusively to their readers and subscribers. Each event in the series will connect the community with real estate experts, offer valuable insights, and provide access to exclusive investment opportunities available only to attendees and attending real estate professionals’ clients.
The Platform: A Region Poised for Growth
The Kitchener-Waterloo region has cemented its reputation as one of Canada’s fastest-growing areas. Projections indicate significant population growth, with the region expected to add 200,000 residents by 2041. Despite this increase, the Waterloo area faces a housing shortfall of approximately 30,000 units over the next seven years. The Platform aims to bridge this gap, providing solutions in high-demand locations.
Located in Kitchener’s Innovation District, The Platform offers proximity to some of the region’s most important hubs:
- Google Headquarters: Directly across the street, this prime placement aligns with ongoing tech sector growth. Google’s local expansion, including hundreds of high-paying jobs, makes this development particularly attractive to professionals seeking convenient, luxury living.
- Tech Sector Boom: Kitchener-Waterloo is known as Canada’s Silicon Valley, and over 55 new companies are founded annually, drawing highly paid professionals seeking premium housing, especially near the key Innovation District area.
- Educational Institutions: Situated minutes from the University of Waterloo and Wilfrid Laurier University, The Platform caters to over 100,000 students who contribute to strong rental demand. This area is experiencing a shortage of on-campus housing, pushing students into nearby rental options.
- Transit Connectivity: Directly linked to the Light Rail Transit (LRT) system, The Platform offers easy access to Toronto and other surrounding areas, enhancing long-term property value and tenant appeal.
Airbnb Potential
The Platform has a short-term rental-friendly policy that offers a lucrative option for clients; Airbnb is allowed in up to 10% of the units. One-bedroom units in the area generate nightly Airbnb rates as high as $119, according to AirDNA, even in non-peak seasons, creating a steady stream of income from business travellers and tech professionals visiting the Innovation District.
Luxury Living and Comprehensive Amenities
In addition to a premier location, The Platform boasts a wealth of luxury amenities that cater to the needs of tech professionals, executives, and students:
- Skydeck and Lifestyle Features: A 20,000-square-foot Skydeck with an Olympic running track, year-round skating rink, hot tubs, and outdoor gym.
- Recreation and Entertainment: A Peloton studio, chef’s kitchen, and music studio designed for a well-rounded urban lifestyle.
- Integrated Community Spaces: Over 180,000 square feet of office space and 50,000 square feet dedicated to retail and dining ensure The Platform operates as a fully self-contained neighbourhood.
These meticulously planned amenities will meet the demand for high-end urban living while securing a competitive edge in both rental and resale markets.
Limited-Time Incentives for Clients
Real estate professionals can invite their clients to attend this event, to take advantage of the free educational opportunities and incentives offered. However, professionals who attend may also offer these perks to clients who are unable to attend. Incentives and discounts include:
- A free Airbnb license with each transaction unlocks high-yield rental income potential
- The maximum number of Airbnb licenses for the building will be capped at 10%, making this of even greater value
- Licences may be resold alongside units
- $20,000 discount per unit
- Low 10% deposit structure with no further payments until 2028, with a 5% return on deposits
- No condo fees for two years
- No assignment fees
Educational Insights and Networking
The February 2 event will also feature a “Lunch and Learn” session, giving real estate professionals insights into Kitchener-Waterloo’s market and The Platform’s strategic benefits.
Ryan Coyle, Founder of the Connect Group of Companies, will discuss wealth-building strategies in real estate which have helped his clients collectively accumulate over $2 billion. Simeon Papailias, a commercial and investment real estate expert and founder of Broker’s Playbook, will present current market trends and conditions, and highlight why now is a good time to buy. Tim Bolton, VP of Condo Culture, will discuss the competitive advantage of Airbnb-friendly units and The Platform’s unique features.
Offer Your Clients Exclusive Benefits
This represents a rare chance for real estate professionals to provide clients with exclusive access to one of the most innovative developments in Kitchener-Waterloo. By extending this opportunity to your clients, you can offer your clients high-value opportunities unavailable elsewhere.
Spots are limited, so register today to reserve your place at the event and gain unique insights into this transformative development.
Secure Your Spot
Video: The Platform at Station Park: Airbnb Friendly Condos in Kitchener
