Broker's Playbook - Good For Real Estate

BROKER'S PLAYBOOK

RAMP UP!

WORKMAN SUCCESS SYSTEM X SIMEON PAPAILIAS CERTIFICATION TRAINING PROGRAM

rising agent

mastery program

RISING AGENT

IT ALL STARTS WITH RAMP

The Broker’s Playbook RAMP Training is a comprehensive and transformative initiative designed to equip participants with the fundamental skills to succeed in the real estate sector. Throughout the program, participants undergo a strategic blend of theoretical knowledge and practical applications, covering key areas such as market analysis, negotiation techniques, client relationship management, and the latest industry trends.
The curriculum is meticulously crafted to empower participants with a deep understanding of the real estate landscape, enabling them to navigate challenges and seize opportunities in the market. Through hands-on exercises, case studies, and interactive sessions, each participant gains invaluable experience and hones the essential skills required for business expansion. By the end of the RAMP Training, each participant who fulfills the commitment receives a certificate of completion. The participant emerges with a solid foundation, armed with the expertise and confidence to not only sustain but significantly elevate their presence and success within the competitive real estate sector.

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THE RISING AGENT

MASTERY PROGRAM SHOWS YOU

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WHAT YOU CAN EXPECT

WITH RAMP

Module 1 (10AM TO 12 PM) Instructor-Led Activities & Exercises (12pm- 6pm)

Agents are required to find their “Big Why” to determine what motivates and inspires them to push forward.

The Daily Success Habits tracker is introduced to help the agent be intentional with their time for the purpose of developing new habits.

Learning how to track money making activities and daily prospecting.

Individual Work / Activities and Exercises:

Complete all assignments as noted in the RAMP Participant Workbook.

Fill out a reach the commitment number of points per day, five days per week on the DSH tracker, and bring to the next class.

Track the day in 30-minute increments.

Bring a copy of your business Plan and Strategic Plan to next training.

Module 2 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

Acquiring the skills to formulate a strategic plan that envisions a future shaped by long-term goals.

Defining core values and establishing a mission statement that characterizes the brand.

Identifying strengths, weaknesses, opportunities, and threats through a SWOT Analysis

Finding multiple pillars of income and learning how to work each pillar to exceed income goal.

Learning how to use the Goal Achievement System (GAS) to eliminate the opportunity for failure.

Understanding numbers to reach financial goals through the implementation of a Cash Flow Budget.

Individual Work / Activities and Exercises:
Complete all assignments as notes in the Participant Workbook.
Complete the full business plan, including all additional pages and subtopics.
Put all leads into the Lead Tracker or CRM and label as either an A, B, or C lead.
Continue to strive to get 61 DSH points.
Prospect for a minimum of two hours.

Module 3 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

Learning how to utilize the WSS Lead Tracker to systematically record leads, facilitating business growth and database expansion.

Importance of managing contacts within the Sphere of Influence (SOI) to maintain regular contact.

Conversion of leads into tangible transactions through the categorization and placement of leads in appropriate follow-up campaigns.

Responsibility to identify individuals interested in buying or selling real estate and persuading them to engage in business, emphasizing the daily allocation of time for prospecting.

Individual Work / Activities and Exercises:
Complete all assignments as notes in the Participant Workbook.
Write a letter announcing your new career in real estate and send it out to 150 people, submit a copy to the homework portal.
Use the FORD dialogue to reach out to old contacts and rebuild those relationships.
Create a list of 50 people who, know, like, and trust you and who you believe will give you at least one referral this year and add them into the Top 50 tab of your SOI tracker.
Brainstorm your first client appreciation event and keep track of any new ideas or details as they come to you.

Module 4 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)


Announcing to your sphere of influence that you are in the real estate business

Managing the Top 50 and cultivating strong relationships for referrals

Partnering with a high-producing mentor to jump-start your business

Practicing the LPMAAM script to help build relationships


Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Schedule an open house.
Choose two suggestions from our list of low- or no-cost leads and implement them today.
Keep adding all your leads to your lead tracker or CRM and tag them as an A, B, or C lead.

Congratulations on completing the RAMP Training Challenge! Your hard work and dedication have paid off, marking a significant milestone in your real estate career. This achievement is not just a recognition of your effort, but a foundation for future success. Continue to build on this knowledge and embrace the exciting opportunities ahead. Here’s to your continued growth and success in the industry!

And, Broker’s Playbook is here to help!

With an additional 8-weeks of facilitator led training to ensure you stay on track, focused, and building more of the foundation for your career!

Module 5 (9 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Learning how to market and host an open house.

Effectively generating leads with little or no custom and following up with email drip campaigns.

Understanding best practices to stay safe on the job and be prepared for any unexpected situation.

Holding yourself accountable and determining motivation.

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Complete all the assignments in the On Your Own section of the workbook and bring it to the next class.

Customize the Buyer Presentation template to fit your style, voice and brand.
Use and fill out the Activity Tracker section of the DSH every day. Please submit through the portal.

Module 6 (9 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Learning the do’s and don’ts of showing homes.

Receiving upfront agreements and preparing/delivering for a buyer presentation.

Understanding The buying process to guide and communicate with clients.

Knowing the real estate purchase agreement and following laws.

 

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Price a property for your mentor and review how you arrived at the number.
Look at some stats and talk to other agents to determine what kind of market you are in (buyers or sellers).
Prioritize the tasks on your daily to do list using the Eisenhower Box.
Fill out your My Perfect Week Scheduler and share it with your accountability partner.
Prospect for at least one hour using the Power Hour sign. Record all your leads to your lead tracker or CRM and tag them as an A, B, or C lead.

Module 7 (9 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Helping a buyer establish an offer price.

Knowing how to prioritize your day by judging between urgency and importance.

Dedicating time blocks to each day to accomplish important tasks.

Understanding the ten commitments of prospecting and converting leads.

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Complete the DISC assessment and bring results to class.
Pick four people from your Top 50 that you think represent each of the four categories of DISC and write them a note or card using that style.
Calculate the absorption rate for your market area and generate a CMA on a listing.
Customize the Listing Presentation Template to reflect your brand.
Practice delivering the listing presentation to five different people.

Module 8 (9 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Improving client communication through the DISC system.

Establishing sales price based on the type of market.

Understanding the pre-listing, listing, and marketing stages.

Proceeding with the listing process from inputting property on MLS to marketing the listing.

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Role-play negotiations, including multiple-offer situations, with your mentor.
Call a lender to get clarification on how the financial process works in your state.
Role-play LMPAAM with your partner and focus on the mortgage component.
Talk to your broker or mentor about home inspection requirements and the role of title companies/title attorneys in your province.

Module 9 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Approaching negotiations with the right attitude.

Understanding the financial side of real estate and financial documents.

Knowing the financing process and different types of mortgages.

Step-by-step overview of what happens when a property goes under contract.

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Be an active participant at a closing.
Research a niche market to become an expert. Share your findings.
Begin building your website. Write a blog post about something other than real estate.
Make a video of your neighbourhood, your town, or a local event and post it to social media.
Connect with your potential expert partners

Module 10 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Knowing duties in leading up to closing, along with the closing itself.

Building a brand and attracting/retaining more business.

Using social media as a marketing tool.

Understanding why partnering with vendors is crucial.

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Volunteer for floor time in your office and practice your new greeting when you answer the phone.
Role-play the objection-handling scripts and techniques for at least an hour or until you are comfortable and confident in your delivery.
Fill out the Objection Skill Set Journal to track your progress.
Determine your value proposition. Implement one value-add suggestion.
Clean up your database and make sure every single contact is tagged or categorized.

Module 11 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Creating amazing client experiences.

Learning how to overcome common objections.

Determining how to add value to a client, and handling objections about fees.

Understanding the four laws of a database.

Individual Work / Activities and Exercises:
Complete all assignments as noted in the Participant Workbook.
Set up your CRM and input all of your contacts. Assign each one to an automated drip campaign.
Send a handwritten thank-you card to any clients and ask for a review.
Work on the client appreciation event you selected.
Call five expired listings using the provided scripts.
Call five FSBOs using the FSBO power script.

Module 12 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Understanding why having a good CRM is important.

Following up after a transaction and maintaining regular contact.

Creating raving fans and leveraging them.

Using prospecting skills to find new business (i.e. FSBOs, expired listings).

Individual Work / Activities and Exercises:
Redo the Cash Flow Budget Worksheet with your actual budget numbers for the current year.
Plan your additional buckets in the “My Buckets” section.
Write a thank-you card to your accountability partner and mentor as well as to two past or current clients.
Review and/or rewrite your “big why,” mission statement, and core values.
Write a blog post or film a video about your motivation for your real estate business. Post it on your website or social media channels.
Go through your social media channels and respond to any comments or messages you have.
Input any new leads into your Lead Tracker/CRM and tag them as an A, B, or C.

Module 13 (10 AM TO 12 PM) Instructor-Led
Activities & Exercises (12pm – 6pm)

 

Reviewing the bucket system to run a profitable business.

Emphasizing the importance of being consistent with DSH.

Staying strong to your “big why”, core values, and mission statement.

Keeping your foot on the gas after completing the program.

TESTIMONIALS

Simeon

MEET YOUR FACILIATOR

SIMEON PAPAILIAS

Simeon Papailias is the founder and CEO of Broker’s Playbook. He’s not only a highly respected serial entrepreneur but one of the nation’s top real estate thought-leaders and influencers. Fifteen years ago, he committed to having an unmatched work ethic and unwavering integrity in the field, which resulted in Simeon leading his team to the Chairman Award at Royal LePage for a decade while expanding his network to include the country’s most reputable builders and investors. He loves empowering the community by sharing his knowledge and insights with other industry professionals which led to Broker’s Playbook.
Simeon Papailias - Founder & CEO - Broker's Playbook