Digitization is a process that maximizes efficiency and augments functionality, and in today’s real estate milieu it can help brokerages get a leg up on the competition while ensuring clients’ information is secure.
With an increasing number of brokerages using DocuSign Transaction Rooms, the real estate industry is being taken by storm, and one of the reasons for the resounding thumbs-ups is the platform’s Amazon-like efficacy. Users can do everything from log and track leads to writing a commission cheque—all without the inconvenience of paper, which also reduces expenses considerably. The San Francisco-based firm has incorporated every step of the real estate transaction from lead to close onto Transaction Rooms.
One of DocuSign Transaction Rooms’ most impressive facets is that it tracks collaboration between all of the parties involved in a transaction. It isn’t uncommon for agents to send multiple drafts of a mortgage financing document back and forth with their collaborator via Gmail. For too long, the real estate industry has lacked a cogent, centralized, secure system wherein every step of the transaction is tracked, and Transaction Rooms fulfills that need. Agents can collaborate with everybody involved in the transaction by integrating their systems and data.
This will also put the home buyers’ and sellers’ minds at ease because they are, after all, engaging in the most important financial decision of their lives and the last thing anybody wants to see is a security breach potentially resulting in hundreds of thousands, if not millions, of lost dollars. DocuSign Transaction Rooms sets the gold standard for security, and it’s a sure way for brokerages to endear themselves to their clientele and ensure repeat business.
Using an application programming interface (API), Transaction Room acts as a central hub for the myriad morsels of information agents have to handle throughout any given transaction. Cognizant of this fact, DocuSign developed an industry-leading API, so that by just logging into Transaction Rooms everything from DocuSign signatures to cloud storage and managing compliance can be accessed and managed seamlessly.
Transaction Rooms also has an audit trail should anything there be anything askew—although the chances of that happening on a single, centralized platform are slim. Moreover, using a single platform instead of several will make employee training easier for brokerages.
While Transaction Rooms saves users time—and as expeditious as everything becomes using a single platform—the real savings lie elsewhere. Agents don’t work regular nine-to-five hours; they answer calls and take meetings day and night, Tuesday or Sunday, but Transaction Rooms frees time that they can spend with family, on vacation, or for the truly devoted, on their next deal.
