Switching from resale to pre‑construction isn’t as complicated as it might seem. In fact, adding pre‑construction listings to your offerings can open up new opportunities, attract a different group of buyers, and diversify your income streams.
The New Opportunity in Pre‑Construction
Traditional resale properties have long been the mainstay of many real estate professionals. However, the pre‑construction market offers unique advantages. As Saath Bas, CEO of Buildify notes, “By exploring pre‑construction opportunities, you can offer your clients fresh options, build a reputation as a forward‑thinking advisor, and grow your business.”
Enjoy Less Competition
While many professionals focus only on resale, few tap into pre‑construction projects. This means less competition and a chance to position yourself as an expert in a niche market.
Diversify and Grow
Relying solely on resale properties can be risky, especially in a competitive market. By branching out into pre‑construction, real estate professionals can benefit from diversification.
Some buyers prefer the idea of investing early in a project, especially as more become aware of the benefits that pre-construction offers. Being able to provide superior service in this market niche gives real estate professionals the chance to work with these motivated buyers.
Real estate investors, in particular, are drawn to pre‑construction opportunities because the relatively low deposit requirements allow them to secure properties early for potential appreciation while keeping more of their capital flexible for other ventures. This investment approach often leads to more frequent transactions compared to typical home buyers or sellers, creating opportunities for realtors to build ongoing, long-term relationships with investors. This can lead to being involved in regular, multiple transactions, offering real estate professionals greater business security.
Additionally, when the resale market is slow, pre‑construction projects can keep your business steady and even open new revenue channels, helping you balance market fluctuations.
Offer Enhanced and Better Options for Clients
Early Access to New Developments
Pre‑construction listings provide information on properties before they are built. Buyers can learn about floor plans, pricing estimates, and completion timelines early, giving them the chance to invest before the property is fully developed.
Pre‑construction investments often appreciate as the project nears completion. This means clients may see higher returns. Again, many real estate investors take advantage of relatively low deposit requirements, which means they can lock in buying at an early stage for appreciation, while still maintaining free capital for other purposes.
Attractive Pricing and Customization
Buyers often benefit from lower initial prices, and many developers offer early buyers the option to customize finishes and layouts, making pre‑construction investments appealing.
Build a Trusted Advisory Role
Clients today value real estate professionals who can offer comprehensive guidance. By including pre‑construction listings in your portfolio, you can offer detailed insights, explaining the benefits, potential risks, and long‑term value of pre‑construction projects, and helping buyers understand project timelines, pricing advantages, and customization possibilities.
When buyers feel well‑informed, they are more likely to trust your advice and recommend your services to others.
How Buildify Makes Pre-Construction Easy
Many agents avoid pre-construction because the industry is fragmented, gated, and time-consuming. Unlike resale, where listings are centralized on MLS, pre-construction data is scattered across different builder websites, PDFs, and private email lists. Getting access often requires inside connections with developers, and even then, information like pricing, floor plans, and availability constantly changes—making it frustrating to keep up.
Saath explains:
“Pre-construction has always been a tough space for agents. You need the right builder relationships just to get access, and even then, tracking projects, securing allocations, and staying updated is a constant battle. Buildify fixes this by centralizing pre-con data into an MLS-like platform, removing barriers, and making it easier for agents to find, market, and sell new developments—without the usual headaches.”
Buildify’s Broker Portal – The Ultimate New Home Search Tool for Agents
Buildify’s Broker Portal gives agents instant access to real-time project data, floor plans, pricing, and builder incentives—all in one place. No more jumping between builder websites or waiting on sales reps—simply log in, search, and filter projects by location, price, and availability. With direct builder connections and real-time updates, agents can stay ahead of new releases to secure the best opportunities for their clients. Sign up here to get access!
Buildify’s API Data Feed – IDX for Pre-Construction
Like an IDX feed but built for pre-con, Buildify’s API Data feed lets agents seamlessly integrate live pre-construction listings onto their website without any manual updates. The feed pulls in real-time pricing, availability, and floor plans, ensuring website visitors always see up-to-date information. With full customization, brokerages can style the listings to match their brand, while effortlessly generating more leads.
The Future of Real Estate is Pre-Construction
Pre-construction is growing fast, and agents who embrace it now will stay ahead, increase deal flow, and provide more value to their clients. Buildify makes entering this market effortless—giving agents the data, tools, and connections they need to succeed.
