Welcome to Broker’s Playbook! In this episode, join us as we sit down with Winson Chan, Vice President of Sales and Development for Tridel, one of Canada’s oldest and biggest development groups. Learn all about how their past experience and expertise is propelling Toronto into becoming a world-class city, full of condos that rival the best buildings on the globe. Tune in now to find out more about the future of Toronto real estate. Don’t forget to like and subscribe!
Simeon Papailias: Hello once again to my entire Broker’s Playbook nation. I am sitting here today with yet another legend of real estate. I am with Winson Chan, VP of Sales and Development for one of Canada’s oldest and biggest development groups, none other than Tridel. They’ve been around since 1934 and for the last 30 years, three decades. Mr. Winson Chan has led the charge on their sales division and their development division. Today, you will hear the insight of how the past correlates straight into the future of Toronto, which is now a world class city. For anybody that thinks that condos in Toronto are just another box in the sky. You will be very happy to know that that is not the case. And the buildings coming to market now rival some of the best on the globe. Stay tuned. Once again, welcome to Broker’s Playbook. I am sitting here with Winson Chan, VP of Tridel, for their sales and development departments. Winson, welcome to the show.
Winson Chan: Thank you. The honor is mine to meet the legendary Simeon.
Simeon Papailias: That is to be challenged by many, but welcome nonetheless. Winson I am very, very excited to share some of the conversations we’ve had preparing for this, for this podcast, for this interview. Times are a changing and we’re about to head into a fall market. You’ve been around for a long time as one of the legends in the business. You handle a massive portfolio of inventory. So when I mean, you sit on the board of directors as a as a realtor, you’re involved in the industry. So what I want to set the precedent for is when you speak. People listen in your opinion is sought after for a reason. You’ve seen a few ups and downs in the market in your day. Many, for that matter. And you’re still in charge of one of Canada’s leading development firms, in charge of thousands of units of inventory. So. Where you want to start is up to you. I prefer to hear a little bit about how you came into this business and kind of a little bit about your journey. And of course, I want to get into the meat of it, which is tell us what the hell to do to navigate the storm that has been brewing for the last three years and is now at surface. That’s where I want to go today. Yeah.
Winson Chan: And I think for sure. Then I started off with my resume and I and my history. Some of you may be disappointed. Mine’s actually pretty simple. My first job is tried out and hopefully this is my last. So that 30, almost like 30 years ago I started with tried out as a salesperson and 30 years later I’m still a glorified salesperson, but I’m really blessed to have a brand behind it too, because like when you work with a legendary brand and then there’s a lot of story and a lot of hard working behind it, and then along the way I was kind of benefit to to learn from all the journey from not just building it, developing it, you know, obviously in charge of the sales and marketing it too. So for that, I’m very thankful and grateful that I can a witness, one of the greatest brands come into fruition and then become stronger and stronger, stronger and along the time. And then also the other thing that I really thankful is actually our market, Toronto is actually one of the most resilient market and it truly is. And we have a lot of unique feature that not many city that that be able to have it for sure like let me ask you a question see me and how like you have a big team and one of the top team in Canada and your team, how many ethnic group are you representing in your team?
Simeon Papailias: I represent the entire globe, more or less. I have East Asian, West, Asian, Middle Asian, from Arabic to Chinese to French, in Lebanon to Hebrew. I have my team represents literally almost every corner of the earth. And I have a very diverse team.
Winson Chan: Precisely. That’s also the strength of Toronto.
Simeon Papailias: That is Toronto’s strength, no doubt.
Winson Chan: Where else would you be able to build a team such as this and none other than Toronto? I think that’s the core attribute. So we there’s a reason people come here. That’s one of the reasons I come here 34 plus years ago, and this is how we do it too. So I think something that I’ll learn is actually be grateful to the market and try to understand the market. Obviously the market have ups and downs, but we have to understand the dynamic, the demand dynamics, the supply dynamic. While people threw you into, oh, you know, this this month compared to last year, it’s dropped like 30% or, you know, sales drop X amount of percent to forget about this. And you have to remember the resilient of the market. Why are you here in the first place? And we have to be very thankful. And then as a matter of fact, if you actually take a look around the city, a lot of top tech companies started to come here, isn’t it? I mean, I’m sure that like now that I come to your studio, I walk past so many like innovator and amazing studios such as this to here in Toronto and this pocket here.
Winson Chan: And we be able to kind of see it time after time that there are so many talent here. We comment about the global diverse workforce here to a lot of foreign student incoming too. And I think a lot of technology, technology companies and investment companies see that. So they are also moving the resource and and grow the business here as well to immigration. Obviously, I don’t really need to comment like our target was 400,000. We don’t have enough home now. Our target is half a million. Obviously we won’t have enough home. We talk about millions in coming to this beautiful city. So on that note, that’s something that I do believe we really have a very strong demand dynamics, too. So don’t worry about the ups and downs a little bit, too. We have a very strong demand dynamics, too, and I actually see a lot of potential incoming for the city and I witnessed it for the past 30 years.
Simeon Papailias: So, so and I truly appreciate because what you’re covering is off is the fundamental dynamic of our of our of our real estate market here in Toronto, Tridel being the size that they are, I can only imagine. Look at global economics and global fundamental principles of what’s happening, such as immigration policy, such as the tech sector, because somebody’s going to come here, they’re going to seek work and their work has to be readily available and in demand. What has Tridel’s position been? Because I can think right now, right off, right off the bat, one of the biggest developments this city has ever seen is right at front and Spadina. It’s where Globe and Mail used to be. It is now called the well, If you’re a broker in the city of Toronto and you don’t know what the well is, you might have different issues, but almost the entire country knows of this development. It’s become already infamous for its cutting edge design built in technology. Tell me a little bit about why Tridel and all its partners in this case, because this is a huge development. Tell me the scope of the development and tell me why you took the approach that you took. Because this is a global community. This is not a Toronto community. It is. Um, tell me a little bit about that.
Winson Chan: Yeah. And I think first and foremost, like being the leader in the industry is difficult. Like you always have to challenge yourself. You always have to bring in the new element, like, how do we champion our building like 30 years ago, 30 years later to you still need to be a leader too. So we get our fair share of challenge to challenge yourself to be better. And I think you said it so right too. And I think the well is one of the pinnacle projects right now ever undertake together with our other fellow developer. And we’re grateful for the opportunity that do that. The well, one of the reasons we called it the well, there is literally an energy well underneath it, through the wave technology. We’d be able to bring in one of the most sustainable way of generating electricity, not just for the building the complex like a mini city itself, but for the actual region.
Simeon Papailias: This feeds directly into the grid. Yes. Unbelievable.
Winson Chan: That would basically we get the energy exchange through and wave. So it will be actually the deeply cooling and then the energy well is part of the extension of it. So like if you imagine the technology put into it, that would be pretty incredible. On top of that, to where else in North America you’d be able to find like 1,000,000ft² of Triple A, once again architecturally inspiring, cutting edge technology technology for that commercial building. And then also you’re going to have a half 1,000,000ft² of, interestingly, indoor and outdoor ambience of it to the well would also feature 70,000ft² of fresh market. And imagine Saint Lawrence market just right underneath your beautiful residence or office, whatever it is. I know you and I are foodie as well too. We’re definitely foodies some time to enjoy all the the, you know, different culinary experience. And then even along Wellington, you probably see like six restaurant like structure. Absolutely. Those are beautiful. World class restaurant will be along Wellington. That will be a Earth museum. I think it’s called Arcadia Earth. That will be an Earth museum and there will be experience driven retail. It’s very exciting. So therefore I’m actually organizing exclusive tours of your team so that you’ll be able to see I refer to like a vertex. You go in and then that would be also a glass canopy that that can actually facilitate what I refer to, like an indoor outdoor.
Simeon Papailias: I have seen the incredible renderings for the last two years rendering.
Winson Chan: You can see it now.
Simeon Papailias: Oh, the the fact that my physical real human tour of the premises is coming up. I’m super excited and I’m also I don’t know if you know this or not. Um, my my broker. Chris Yes. We have an office. Yes. Literally 50m.
Winson Chan: I know.
Simeon Papailias: That. So. So the fact that my downtown office, our brand new downtown office that we just acquired and built out is 50m from the well, I think we have a great past of breaking bread together as some of the best places in the city. But I think we’re going to have a whole lot of new foodie experiences right beside our offices.
Winson Chan: A lot of people still like obviously your team member, the book, you know, your team. You obviously understand the well, I bet you a lot of customer or future customers don’t even know what is the well they think it is just like a commercial building. They may not even know that all this beautiful indoor outdoor experience success. So I think that would actually bring us to like almost like a new world class city. And then also the technology you’re going to see in there, too. We also second to none, too, like we really focus on on technology. We have tried out Kinect. So when you drive into to your your building, any throttle building, you don’t really need to stop and talk to the concierge license plate recognition technology and everybody all the Amazon, right? So if you order Amazon like I think one of one of the scenes that I have, I have to confess I’ve not seen too many other building, but recently I have a chance to visit one of my relatives, live in a non tried building. It was a beautiful design lobby, but. Simeon. Interestingly, I don’t see the lobby. Why? Because I only see parcels. So packages.
Simeon Papailias: And parcels.
Winson Chan: Package and parcel. And I can even see the concierge because it’s actually high behind the parcel. So I think we’ve seen it coming a few years ago. So we designed a parcel, not only a parcel storage area but also a smart locker. So if you see me and order something for Broker’s Playbook and then you put on Amazon, you get a barcode. When you come back to a condominium, you scan the barcode, you go to the smart locker, you pick up the parcel. So little things like this.
Simeon Papailias: So you’re ahead of the trend.
Winson Chan: Yeah, well, I wouldn’t say that we had ahead of the trend, but I think we observe and ask a lot of question. So I think being the leader for the past 90 years or 90,000 home built and I think we are privileged to be able to learn from the experience, some of the experience telling us that, you know, Winson, the building that come here to, I think the parcel seems to be a little bit overflow. The this the the duty of the concierge may not be able to do the concept of the parcel. So because of this interaction so we learn and sometimes do like we embrace mistake because mistake will actually be make us stronger. So when I find out there is a certain things that we do not do well here, you’re always learning, you’re always learning would be there. Right? So so that is something that I think, you know, try to differentiate from other developer that a obviously not many people have a privilege to to work with like 90,000 homes that we do. And then we always challenge ourselves and never mind just new building. I think we are one of the only few developer really excited to show you our past. Some like some of the building like recently, I go with my colleague and to make a video about to celebrate our 90 years anniversary next year and for our new upcoming launch on Young Street. So what we did is we actually walked through a lot of building that we way back like 30 years ago when I started working with tried out some of the old office that I built and visit some of the building. Now, obviously, I have to confess I’m a little bit nervous, right, because I’m going into building 25 years ago, have our team do right and how the rest them take care of the building, have our property management team make make it the way it is. I’m happy to report it’s still a wow after 20 plus years.
Simeon Papailias: Which buildings, which which of the Tridel did.
Winson Chan: You say we went to the meridian on? Basically Finch and Yonge area. You walk in. I didn’t show you the location they address. You think you’re in Miami? Some somewhere. Some of the design is simply timeless. You know, Grand Staircase and the white Deco and all that, too. And then most importantly is our property management team did an incredible job and our residents as well to, you know, take care of property so well. Well, your.
Simeon Papailias: Your clients set themselves apart because the building it all starts with the product. When you have product that’s timeless. If the architecture is is a standard every time and you’re not run of the mill, you don’t get run of the mill. Residents. Yes. So I can just attest to right this second, we are working with with a client to list a penthouse and one of the North York buildings. And I’m not going to speak to the building itself because we don’t have it under contract yet, but we’re working on it. And it’s a penthouse and it’s almost 2000ft². This penthouse is 90% original. This is a person who moved in brand new and the it’s an estate matter. The person has passed away and this is an exemplary. In perfect case of architecture meeting appropriate design. This is somebody’s home for 30 years. The architecture of the building is one thing. The design component that this person put into it over the last 30 years. You still walk into it right now. You could easily wipe it out and redo it, but you could easily appreciate the timeless design of it and stay there forever. 100%. And the design this person chose. Obviously a creative, obviously somebody who appreciated their home, not only appreciated and took into consideration the building architecture, they doubled down and brought the design of the building in to their home.
Simeon Papailias: And it’s just an unbelievable penthouse, 30 years old, and it’s still more than relevant today. And that just speaks to Tridel. I love that. Winson, take me through. Like we’re talking about some of the greatness that Tridel has attributed to the industry, the gratefulness of you and your organization to the market, its resilience. People that are in the business two, five, seven, ten years may or may not know Tridel may or may not have worked with Tridel. As this market changes, evolves and progresses as our immigration targets are shooting through the roof because we need. More skilled trades. We need more technology in this country. We know they’re coming here. As a broker. Looking to put their clients. Into the appropriate housing segment. How does a broker in the market today get familiar with Tridel? How can they work with Tridel? Where can they access the thousands of units that are going to be coming to market? Right now, people say, Oh, there’s no listings to buy. That’s not true. If I were to go to Tridel website right now, I can see a myriad of communities with inventory available. How can an agent connect with your team and bring value to their client today?
Winson Chan: Yeah, I think first start from education, you know, Broker’s Playbook. It’s it’s a good resource. And I think for us being the one of the largest contributor in Canada, our website is also the most up to date one too. We update it almost on a daily basis, too. I think first and foremost is through the website. You’ll be able to get information readily available. And next one is relatively simple Simply reach out to myself, reach out to our team because Tridel is also unique from other developers too. We don’t hire a third party to kind of market our product. And you’re dealing with me. I’m the broker of record of realty. You’re dealing with our sales team there or direct employee for Tridel. So their compensation plan is to help you facilitate the deal. So for instance, if you as a broker, bring the customer coming through to if they say, okay, see me and it’s too busy, I don’t want to bother him, I come with you directly, but can you, you know, take up a certain advantage and give me incentives? Our answer is simple no, because we really relied on the work of mouth and especially with broker playbook, the long standing relationship. We really treated you like the extension of our team 100.
Simeon Papailias: I have always been treated that way from Tridel and this is why I believe this is one of the best sources for anyone out there. You don’t have to call me to connect you. This is an open call to the industry to access top inventory. Go to tridel.com. Yes. And check out for yourself to connect with Winson and his team. They protect brokers. Every single day by saying, No, you need to be with your broker. You need to have a proper understanding of the deal structure. Tell me a bit about that process at the office. Yeah.
Winson Chan: So the process of office and as I said, like very important to we making sure that you are that you the extension of our team because no matter how good our sales team is, by the way, we are one of the most award winning sales team in the industry as well too. Other than that too, no matter how good they were, I’d be able to control a customer may be like 30 40 minutes of the time. And after that, once they walk out from the office you are on. So why try it out? Like do you talk about in the episode? Why try it out? The longevity and the reputation, the award that we make, the experience that we built, those are on you like you will be able to to demonstrate. Hopefully we’ll be able to demonstrate that that’s the tried out different So therefore we actually treat each and every one of you as integral part of our success because you are the one who help us justify why the brand like we understand that we have a certain brand quality. But then very important. I have to pass your test, right? Otherwise, if you don’t believe this is a good developer, this is a good building for your customer, this is a good for plan. I would not pass the Me test, so after I pass the test, you’ll be able to bring the customer to us? I think so. This is the relationship that I want to do to work with as well too. After all, they trust you first as much as they want to trust right now, they need to understand our.
Simeon Papailias: Relationship is everything.
Winson Chan: Relationship, the understanding. And then also to I think, as I mentioned before, to take some time to learn about the brand. This is some of the partners listing that you check. How many How come so many listing only just put try it out and that’s it. Like there’s no other description of it. Why? And then once you get into it and bring it to it. Now one of the key attribute for our sales team is sometime as much as, yes, you are a great sales team too, but we also train to sell our product as well too, so therefore we work together. So you build a relationship, as Simeon was, was telling everybody and then bring the customer to us. Let us present, let us help you sell like we we don’t. Okay, here’s a brochure. Go sell it. And then here’s the commission. This is not how we operate. We collectively work together. Now, when we do the presentation, maybe Simeon, your team would say, okay, why don’t we focus on this angle? This particular purchaser really need some pets amenities so then our team can direct you to okay, so in terms of personality, this is what you can focus on, someone really.
Simeon Papailias: Addressing the needs of the.
Winson Chan: Consumer. Exactly. So we be able to know where they were. And sometimes, yeah, technology is great, so that’s only a feature. What’s the benefit? So with this feature, the benefit they’re getting is saving time, the convenience, the peace of mind.
Simeon Papailias: I absolutely love this. So maybe this is something that I would like to break down is value proposition versus general outline. The value proposition to any one person is subjective to their circumstances. Absolutely. Somebody saying this is a great location. Well, it’s a great location to you. Yeah, but it’s not a great location to me. So that means nothing. But honing down and understanding that you as a broker out there has a relationship with a client. The difference with Tridel is when you bring your client to the sales office, depending on you and your list with your client and you relaying that information, your team can then take the strengths of the building as they relate to your client to transfer the value proposition and get the deal done. Exactly.
Winson Chan: So that’s a win win situation as well to just don’t follow. I really like the fact that, Oh, here’s the selling feature. It is unique. You have to personalize it. And then even location to every location could be your Yorkville. Everybody loves Yorkville, but not everybody loves Yorkville at the same time. But like any location, have the unique attribute now and then. Also, mindset and positivity is very important. Like, you know, a lot of people say, okay, how to deal with the market. The market is negative. The first thing you needed to train to is you yourself need to be positive. Now imagine my sales target versus yours. You have one listing or maybe you have one customer, so you need to deal with one sales target. When I was giving the building to a minimum size of a Toronto building will be like 200ft. So interestingly, my target is not convincing the 70 or even 80,000 realtor or 7 million people agree. My mission is to find 200 people, right? So if I find 201, if I building of 200, 201 one will be unhappy. So I think really needed to have a positive mindset to to dive down into to to the goal and then be positive. And then there is a lot of reason for us to be positive about the market. The market is one of the most resilient market in North America. And and if you. Okay, then the next question is how do I want to be positive? Education. Understanding the fact subscribe to broker people ask me and ask Jess so they would know because they really in the industry for a long time too. They can tell you the market is positive or negative rather than just the headline, okay, the market is down. Let’s say we went through so many episodes. It’s funny.
Simeon Papailias: It’s funny you mention this in the last or second, last podcast we did. I had one of my senior team members on the show. His name is Luc and we covered what it is to be a student of the game, to be able to always increase your knowledge base, to always ask and find new ways to grow. You always because you shared on this right now as a leader in the industry, Tridel needs to continue to challenge itself, to reinvent itself, to provide bigger value to the market, to continue to be a leader. As an agent, we have the very same responsibility, don’t we?
Winson Chan: 100%. To continue growth, they rely on you to help them navigate the market right now. I wouldn’t even sometimes call our sales team Sales team. We are almost like a counselor, like advisors, trusted advisors. We provide education, give them informed decision. It said, you know, I’m not saying the media is wrong all the time, but like they always focus on the headline, how to analyze the headline are you really need to worry about it since the resilient of the market and whatnot. The other thing that I think what our sales team do and your sales team could do is to surround yourself with a good network. Education is something no one can take away from you. I always encourage my team to learn more, to understand more, either through courses or podcasts and all that, to learn more about the market so that you can make informed analysis and decision to your future customer. And then network is also very important. Network yourself with industry leader. Like for me, I’m so grateful that through our interaction that I get to know you like many years ago.
Winson Chan: But then without that network opportunity, I would not know. Simeon I know Simeon is one of the top team, but I didn’t get to know you in person. Of course, there are so many things that I learned from your Playbook, and likewise there are certain something that you learn from our team 100%. So that’s it. I think that’s the beauty of our real estate industry. And then if you also comment about the industry, to again highlight of the episode is to be grateful because you like if you talk to some of your team members around the world, not many area like Toronto or Ontario, Canada have organized real estate that yes, we are competitor, but we also work together, correct? Right. So I think that is something that is pretty incredible. Like, you know, I you know, you, me, Simeon, when I try to provide this feature, what’s the angle that I can translate into the benefit like I learned from you? And then likewise, when you okay, what is the newest technology that you are commenting about? Like, say, one of the things that.
Simeon Papailias: Everybody has just such a unique set of lens that when you put the whole machine together, everybody wins at such a grand scale. Yeah. And I’ve seen collaboration between, again, competitors becoming collaborators becomes a dangerous industry and it’s unbreakable at that point.
Winson Chan: It is. And then I think our industry, we collectively create innovation too. We always talk about green. What is the green building later on? Obviously we can tell your team this is what we meant by green. This is our standard of green. Talk about that too. I think some of the audience may not even heard about that at first time. I actually tell you before too, we heard about EV electric vehicle. Okay, Alternative energy vehicle. Do you know that condominium industry is going to be electric by as well? So there was going to launch one of the first electrified building. So meaning that there is no gas, no burning, there’s no boilers. And and then there will be fully electric by building, you know, lower carbon footprint and then arguably would save more energy. And then there was a lot of technology later on. Obviously, we can share with you later on. So those are the things that we constantly challenge ourself. And then all because of our collective collaborative approach.
Simeon Papailias: And if we’re sharing the challenges, like you spoke about the parcels earlier, when you go into buildings that are, for example, a younger demographic, the younger demographic, 100% shops on Amazon, probably 80 or 100% more than their parents would, or 300% more than their parents would. So the age and demographic of a building alone can share and or have different challenges than other buildings. So you go into a downtown building that’s full of students. Not one of those students is shopping anywhere other than Amazon because they cannot be bothered, they cannot be bothered. They don’t have the time. They have to go to work. They have to go to school. So you end up with a lobby full of parcels. Absolutely. So that challenge right there, if it’s shared at the right time and the developer community most and I will speak to most of the developers that I work with that I respect very much, are always listening are all students of the game, meaning that if you know you can have a parcel room with smart lockers with this, that’s going to be an attribute that people are willing to pay for and it’s going to be somewhere that somebody will make a decision on where they want to live based on those everyday life amenities. Absolutely.
Winson Chan: And I think collectively we are not quite competitive. We collectively is the city builder. If you take a look at the number of construction cranes in North America, Toronto ranked supreme, even quote unquote, We are now construction is slowing down. We still managed to have over 230 construction cranes. So meaning that we are building the city, we collectively challenge yourself to build a city. What feature that you. Looking for. And then even the build form the location as well too. We as a builder always challenge yourself to create a landmark into various area. And then lately some of like maybe some of your team member will say, okay, see me and I do Lakefront condo in Muskoka, you know, fine try, that’s great. But then I have no business with them. And thank you, but no, think again later. Lately I talking to some of the Muskoka realtor. They now is almost doing like a reverse selling, like they some of our our our audience or our potential purchaser being the Covid to because of remote work. They actually now living full time in Muskoka and then now it’s the reverse selling. They’re now buying a condominium in Harbour Walk or downtown or Queen Church as an urban cottage. So. So go figure that like so don’t assume that. Okay, I’m a resale agent. See me and thank you. I don’t need to deal with try it out. That’s wrong. A We have a lot of inventory to cover that too. But B, even if you’re in the car, you you now need to kind of participate into urban cottage. And the other flip side as well too, is like before I live in Toronto, work downtown Toronto, I envision myself to buy a Muskoka cottage and with Waterfront and you and I talk about it. I know similarly you also a a very like a boat, like you own a boat and you park at Port Credit Yacht Club and all that too, before you envision this lifestyle in Muskoka.
Simeon Papailias: But I will definitely be buying at Harbor Wharf. We’ve talked about this. I’m waiting for my Unit.
Winson Chan: One design for you in phase two. Perfect. Even worry about it.
Simeon Papailias: I’m not worried about it.
Winson Chan: All that deal was done. So but then interestingly, you know, you and I were we were in your boat. We were talking about that and then entrust Bingley. Who would imagine that you’d be able to have a waterfront property like Muskoka? In literally Mississauga and Toronto. We are on the border, Right. So so those are the new innovation that you needed to understand and learn about it, too.
Simeon Papailias: I wasn’t sure. We’re going to take the conversation there, but I do at this point want to talk about just that, because you brought also brought up resale agents. I have made it my personal life work at this point in educating and adding verticals to our brothers and sisters, businesses nationally and potentially North America wide, depending on how my platform develops over the next year or so. But nationally, right now, Broker’s Playbook is one of the country’s biggest exclusive inventory portals. The reason we built this is because I as an agent, I as a team owner, I have a massive team, but my aspirations are bigger than me. My problem. But if I could recruit the world, I would have. I realized quickly upon scaling to 5060 brokers how big and why you cannot scale because with recruiting people, you also assume their problems. So I needed to find a way to increase my business presence without assuming people’s problems. The value proposition that I found to do that in is by supplying my exclusive inventory. The relationships that I’ve built over 20 years with you with with the next person. I’m going to bring that inventory and I’m going to teach the resale agent how to easily add this pillar to their business. So when we’re talking about the inventory brokersplaybook.com is home to Tridel’s inventory in its entirety. You want to learn from Winson? You want to reach out? How do I get there? How do I come on through? You’ll be walked through red carpet.
Simeon Papailias: World class service, you and your client. That is the point of competition versus collaboration. There is many ways to win together. And when we talk about you just spoke about the reverse the Urban Cottage and Harborwalk. When Tridel took on a massive, massive master planned community. And this is at Lake Promenade. Yeah. So I’m a member at Port Credit Yacht Club. We have the CRA there. We’ve, we’ve had many meetings there and a great time. But just like me, the reason I’m looking for a penthouse there is because in the next five, ten, 15, 20 years, there is going to come a time where my children, who are ten and eight today, are going to be 18 and 20 at that point. Do I need my Mississauga home that has a carrying cost of X for no reason? The answer is no. I’m going to sell that home, be able to lock my door and go back to Greece. Go to wherever I want to go to and have the comforts that I’ve lived with my whole life. With the comforts of Muskoka, 15 minutes from downtown where I can catch a game, go to the opera, attend a concert, whatever the case may be. This is why Tridel and specific other developers, because that’s another huge partnership. And I want to speak to again that collaboration.
Winson Chan: Yeah. And I think that we also obviously that’s a great Playbook as well too. We also talk about taking to the next level. How about even before the building come online? If you go to MLS, interestingly, sometimes it’s a little bit too late, almost like a commercial listing. So what we plan about doing is the grand tour of the building before the building complete. So whoever interested in sign up that we’ll be able to do the Hothead tour before the building come online.
Simeon Papailias: And that’s value to the client because you’re going to pay a better price. Exactly. The earlier on in the process.
Winson Chan: Yeah. And then also to the the, the behind the scenes too would give you and showcase some of the quality, what I refer to like a Tridel ready when you move into a building. So everything it’s I would say everything a lot of thing is going to be ready compared to the other developers so that you’ll be able to to see it. And then most importantly is the opportunity awareness like right now, yes, the market is not 100% back to normal, but you’re ready start to hear some multiple offer beating it one of the unique property. You may not be able to get access to it. Imagine you have access to to the potential opportunity that is going to be incoming into the market. So so that it’s all the awareness. Like we talk about the well, we talk about the approach on the park. You know have a lot of people may not even understand like you in the industry you may well.
Simeon Papailias: We’re going to make sure that they do right because we are going to shoot this content over the next 30 to 60 days. You’re going to have the creme de la creme of my team and we’re going to create some content that the entire broker community will benefit from and get awareness and value to their clients. With Winson, every time we get together, our problem is we just have too much to share. I have promised this audience a half hour. We’re probably sitting at well above a half hour. Winson, I want to thank you so much for your global insight, for your incredible advice to all of us, to the community out there, to my brothers and sisters. If you think because of Winson’s illustrious and award winning career, he is not reachable, guess again. This is one of the most humble humans on this planet that will spend any and all time with you to better your career and make sure that you’re winning first. He has more than enough sales. He doesn’t need to close anyone. But if you’re looking for insight in a secure source of inventory, visit us at brokersplaybook.com visit tridel.com. And by all means reach out to community@wordpress-1168150-4082689.cloudwaysapps.com. Winson thank you for visiting us at brokersplaybook.com.
Winson Chan: Thank you Simeon. The honor is mine. Thank you.